Web 2.0 has been the craze for more than 2 years now and still a lot of companies are wondering, What is Web 2.0 ? Speaking from an Experience stand point, there are 2 parts to it. 1 is Web 2.0 Design, another is Web 2.0 Programming Approach.
The design will speak for itself and if you look at websites today, they are more and more becoming simple and clean. Why is this? Well being minimalist nowadays is the way to go, more space to deliver richer content, the cleaner the look, the Better. Simple yet professional.
Another reason would be in the ROI angle point, Return of Investment, why? Well so far most search engines today specially Big G focuses more on content and relevancy, and this is where Web 2.0 is specialized of. Now, for your website to be marketable, it has to be search engine friendly. This was based on a friend of our which are experts in the Search Engine Marketing industry Infinite SEO. Why do you think you found us in the first place =) At any rate, more and more websites today are evolving to such in which case aiming for ROI which is actually a good standpoint now as companies are now open to Going Core with Web development.
Web 2.0 Programming is another thing, it may not be as SEO friendly as our partners say but they achieve the complexity of seemingly using desktop applications in your browsers, no more next page or any other page, everything runs down in front of your eyes.
This is where we want our developments and designs to be, user friendly, minimalist, professional but funtion rich. Achieving this will create a simple entry point between consumers and vendors upon which everything will be easier done and more accurate and interactive in it's feel. A nice combination of web 2.0 design and programming will be the key point probably in the next 2-3 years.
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