Tuesday, September 09, 2008

Bum Marketing In A Nutshell

Many online capitalists and enterprising webmasters realize the worth of article marketing

Visualize this: once a piece of writing is submitted to an article directory, it can chosen up by a lot of online and offline distributors.  And since such writing piece cannot be reprinted without incorporating the associated resource box, you'd be able to reveal your URL to several people.

But here's the issue: article marketing is a responsibility.  You will be required to write and tender at least 4 pieces of writing per week just to be competitive.

But what if you don't have the time to  create and submit articles that frequently?

Is there a simpler technique to accomplish things?

You're blessed!  There is actually a fairly novel way that guarantees to put your website in the first page of SERPs just by tendering one composition - correct, just ONE piece of writing - to one, two or three composition listings.

This technique is named Bum Marketing, and it was conceptualized by a ground-breaking online marketer named Travis Sago.  When it was first published near the closing stages of 2006, it made quite an impact in the world of eCommerce, and for nice explanations at that.

So what is Bum Marketing and how, precisely, does it work?

Bum Marketing initializes with the mixture of the correct keywords.  Nothing hot you might say?  Consider once more.  We're not just hunting for any keywords.  We're searching  for a phrase that people  actually utilize to search for figures online, where such phrase commands a good number of searches but is supplied by only a number of channels.

For example, you have picked the issue "dog training."  The subject commands thousands upon thousands of searches per day.  However, the exact keywords of "dog training" fetches millions o web sites in the search engines.

The subject is very common.  If you utilize the keywords as they are, you won't be able to get numerous visitors for your page. 

The solution?  You have to narrow it down.

"How to train your dog to get the newspaper," the accurate key phrase, fetches a mere 300,000 web pages.  This number is simple to control!

The next thing you need to accomplish is to write a piece of writing that will include the key words above.  The main phrase should come up at least thrice for every 100 words of text.  A 250 to 1,000 word composition will do.

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