Crucial Elements for SEO

There's no shortage of advice with regards to what one must do to better a WordPress blog's ranking in the search engines. It's easy to become confused when you devour everything that's available, because some folks agree with others while another group totally disagree and offer different advice.

Ignore it if anyone recommends that you engage Free For All (FFA), traffic exchanges, and submitting your site to search engines.

What is pertinent for excellent rankings was highlighted recently via a survey done by SEOmoz of a number of search engine optimization professionals.

In short, these are the four top search engine optimization ranking elements, according to the experts' consensus opinion.

The Keywords that Appear in the Title Tag

It is extremely important to use the correct keywords in the title tag of a WordPress post. Not only does it help with better rankings, it also helps with the click-through from the search engine listings to your page. It is of lesser value to be listed high in the search results and not receive that many clicks. The ultimate purpose should be to get as many visits to the pages as possible.

The SE highlights in bold the keywords that were entered by the searcher. If part of your title is highlighted, it stands an improved opportunity of being noticed and receiving a click. However, bolded keywords aren't the only element to take into consideration when crafting the page title tag.

A wisely written title, that tempts the web surfer to click through, can gain many extra clicks. It's more advantageous to gain 100 clicks from position number five through having an eye-catching title compared with fifty clicks from the third listing with a badly written title tag, correct?

Anchor Text that's Used for Inbound Links

The anchor text that's used in the hyperlink that points to your web site from another site counts a lot in the search engine algorithms to determine what your site is all about. In addition, what your site is focused on influences to a large extent what it will rank for in the search engine listing.

If you can exert any influence on the anchor text that other sites use when they link to you, then it is an extremely prudent investment of your time.

A larger number of external sites that link to your site employing a specific keyphrase, or variations of that keyphrase, will prompt the search engines to more eagerly compute that your site is all about that particular keyword.

It is far more advantageous when the content of the destination page on your site contains that particular keyphrase and its latent semantic equivalents.

Global Link Popularity of the Site

Search engines figure out the relative importance of a site from the volume of hyperlinks that are pointed to the web site. They include both quality of hyperlinks and quantity of links.

The importance of your site rises in the eyes of the search engines in accordance with the number of different sites that contain links to your web site.

Link building is an ongoing work in progress. There can never be enough backlinks pointing to your website. It's true that it's possible to build links too fast and that could trigger some alerts with the search engines. Notwithstanding, if it's done as an ongoing effort with a longer term view, every backlink is worth the resources spent in getting it. The links all add up to a higher perceived importance of your web site.

Link Popularity within the Site's Internal Link Structure

It's a fact that some of your pages will attract more links than others. The pages that do not obtain a lot of backlinks might be the real income generating pages that you would aim to rank well in the SE indexes.

The internal linking structure, as well as the anchor text utilized in the internal links, is how you disperse PageRank inside the perimeters of your site. The easiest approach to success is to install the plugin for professional SEO of WordPress that is expressly designed to accomplish that.

Some search engine optimization professionals believe that an internal link has the same value as an external link. That does not mean your web site will gain high rankings with nothing more than internal links. What it means is that you can cause a page to be ranked by having internal links pointing to it even though it does not have lots of external links, provided that the remainder of the site has gained adequate PageRank from external links.

In Closing

When looked at as a whole, SEO often looks to be a very intimidating assignment. However, when viewed as individual focus areas, there are a few comparatively uncomplicated areas one can focus on for the largest gains.