Myth Buster: Affiliate Payload and Real Results

An evaluation of the hype surrounding Affiliate Payload by a real user who tested the advocated traffic strategies over a period (a note of caution is also sounded on the product).

Affiliate Payload is a Media Buying information package written and released by Saj P and Alex Goad. Whether Alex Goad compiled and presented the information in the package is unclear and Myth Buster suspects that Saj P did the research and presentations.

The entire product consists of downloadable videos and a portable document format document. The information is well researched and written, flows logically and contains more than enough examples. The videos contain some show and tell examples and additional information, rambles and seem to be added as filler information, possibly as an afterthought.

A VIP OTA up sell is made during the sales funnel process. The VIP information consists of additional downloadable videos that add an extra twist to each of the advocated traffic generation options.

Affiliate Payload advocates generating traffic through various traffic broking and posting options with in depth discussions of Pay per Click, Pay per View, Cost per Action (including Cost per Lead, Cost per Impression and Cost per Sale), Incentivized Traffic Options, Co-Registration, Targeted Traffic Pools, Article / Blog / Forum Marketing and general Advertising.

Myth Buster launched a total of 5 highly niche targeted Media Buying campaigns (utilizing 4 of the advocated options) using the methodology outlined in Affiliate Payload. The campaigns consisted of PPC; PPV and TTP traffic options and included Incentive, Advertising, Reverse Demographics, Blog, Forum and Article combinations.

We tested for 5 business days. Results were monitored and adjustments were continuously made to improve CTR and Conversion Rates. A total of US $900 was spent on Traffic Buying with 12 hours of preparation and keyword research in 4 niche markets. 22 hours in total were spent on monitoring and adjustments.

The Click through Rate was high for all Traffic Buying campaigns due to highly researched phrases and targeted keyword groups used. As expected, the targeted PPC and TTP campaigns returned a much higher conversion rate compared to the pure and combination PPV campaigns. The Incentive and Reverse Demographic campaigns performed above expectation and are currently subject to further research.

Myth Buster feels that Affiliate Payload does not completely consist of myth, and does deliver on the promised outcome. It is not a package for new marketers or persons inexperienced in Media Buying techniques. A cautionary note must be sounded here that the traffic generation methods advocated by Affiliate Payload can lead to above average loss of profit if they are not properly managed / controlled and constantly adjusted.

None of the individual Traffic Buying strategies are new. The Business Edge is found in the unique application and implementation of these strategies. If these are implemented in a creative manner any person doing business via e-promotion will secure more than sufficient traffic at a very reasonable cost with the prospect of making money.