Tuesday, July 31, 2007

iMedia Connection: Google's Killer App

iMedia Connection: Google's Killer App: "Death by Google
Google has killed the web analytics software industry with the release of the new version of Google Analytics. The new version was released just under two months ago and is simply a quantum leap above any other analytics product on the plane"

I have to agree, it really is their hidden killer app. The amount of data that you can glean from properly installed analytics code is truly phenomenal. Where they came from, what they were searching, where you lost them.

There is some interesting screen recording technology that they have yet to incorporate, but really that's the only place left were there is some space in the analytics department. They've pretty much got everything else beat.

We use analytics pretty extensively on our network of sites and it will be added as a module to XLsuite before too long, allowing you to easily integrate your analytics account (not that it's hard to do it manually right now).

Tuesday, July 10, 2007

Google VS. Everyone

This article is a really good outline of the various "big markets" on the web and where Google fits in the general webosphere.

A good read check it out:

Monday, July 02, 2007

Traffic Secrets the "big boys" use.

Traffic Secrets Revealed:

This is by far the best video I've watched in a long time about how to drive serious traffic to your website.

While I'm pretty involved in the SEO industry and have gotten extremely effective at getting my websites to the top pages of Google's search results for the terms I'm trying to place well for.

This is really the tip of the ice burg. While I wouldn't tell you to abandon your SEO efforts, you should really be focusing on what your sales process looks like and getting it to the maximum conversion rates you can. Once you've perfected your sales process, there is a whole WORLD of traffic out there that will DWARF the traffic you can get from the search engines.

Check this video out to find out more, you'll understand the sales and conversion game much better after investing a little time in watching this husband and wife team explain to you in easy to understand language ... how the big boys do it!

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