iMedia Connection: Google's Killer App: "Death by Google
Google has killed the web analytics software industry with the release of the new version of Google Analytics. The new version was released just under two months ago and is simply a quantum leap above any other analytics product on the plane"
I have to agree, it really is their hidden killer app. The amount of data that you can glean from properly installed analytics code is truly phenomenal. Where they came from, what they were searching, where you lost them.
There is some interesting screen recording technology that they have yet to incorporate, but really that's the only place left were there is some space in the analytics department. They've pretty much got everything else beat.
We use analytics pretty extensively on our network of sites and it will be added as a module to XLsuite before too long, allowing you to easily integrate your analytics account (not that it's hard to do it manually right now).
Tuesday, July 31, 2007
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