Sunday, September 28, 2008

How to Write a Good Article

We all know the utter power and efficiency of article marketing.  I'd even claim without blinking that marketing with articles is the most powerful and most affordable online advertising technique that has been conceptualized since the dawn of the digital world.

The fact minus the fluff, if you're running an online business, you have to use marketing with articles.

However, one of the most common questions I get is this: how can I prepare a good article?

This reveals that even if most internet entrepreneurs realize that they have to pursue article marketing, not everyone is skilled enough to craft a made-for-the-internet type of informative work.

Therefore, I have prepared some simple steps on how you can create the best kind of good article for online advertising purposes.

  1. Determine the topic you want to discuss with your article.

  2. Don't settle for a general subject.  Filter it down to a more specific subject that people will be fascinated with.  Just to illustrate, don't settle for the broad subject of "dogs."  Find a sub-topic that will win the imagination of the prospects you will be targeting.  Usually, this sub-topic pertains to a particular demand, like "dog training" for dog owners who are experiencing difficulty when it comes to living with their unruly canine companions, or "dog grooming" for allergic owners who can't survive the smell of their dirty canine friends.  You need to unearth a sub-topic that will make people take notice.  This is critical.  A lot of articles fail because they don't serve a more specific subject.

  3. Because the sub-topic should serve a particular demand, your article must be able to provide a remedy.  However, depending on how the article will be used, the remedy you will share will vary.  For example, if the article is going to be used to promote a product, then practice restraint on the answer you will provide.  Your goal, in such a scenario, is to give the impression that you are an expert in the field, and compel your readers to study what you have to offer.  Keep this in mind throughout the writing process.

  4. Craft a catchy grabbing title that is simple but nevertheless exciting.  People will check out your article if they will like its title.  Otherwise, no one will view what you have written.

  5. Always remind yourself that each article has 3 fundamental parts: the opening, the body, and the ending.  The opening will introduce what your piece is all about.  You can share a surprising fact, an alarming statistic, or a funny analogy to jerk your audience into realizing that yes, the author is the real deal.  The body will explore the message you desire to relay, of course.  And the ending will review the problem, the provided solution, as well as interject some calls to action (i.e. click my link) if necessary.

  6. What is the prescribed length for articles? It's safe to say that three hundred to seven hundred and fifty words would be fantastic!


These are just some general tips for article writing.  It is not hard to write a good article all it takes is some preparation and some thought.  With time you will find it gets a lot easier.  For further advice on writing a good article and other ways you can increase your website traffic take a look at Marketeermum.

No comments:

Movie & TV Show Preview Widget