Did You Say Viral Marketing? 10 Top Ways

When people are first getting started in trying to understand viral marketing they typically have a lot of questions as to what types of strategies and what methods actually work with viral marketing strategies.

Let's take a quick little walk into the world of some of the most popular and top ways to use viral marketing selling to your advantage.

1. Firstly and no doubt most importantly, think beneficial...

The viral nature or aspect of the offer has to be very beneficial to the reciever. You can take a look at it anyway you want, but this is the top job. This, as with most things, is easier said than done. Whether it's beneficial emotionally, monetarily, a gift or otherwise, this is the foundation of any viral campaign to take off.

Mind you, if this part was so easy to pull off..we'd never get any sleep because of the bombardment of viral spread. So, when you look at it...it's actually really cool it's not so easy.


2. Reverse thinking in email marketing and blogging is something you can do. Always try and work your way backwards from your subject line or headline on your blog post.

The thing is..if it can't be concise, easy to implement..and mention the benefits off the get go...it probably won't work out for you virally.


3. From the saying that has been around for what seems forever...

K.I.S.S
Keep It Simple Stupid

Remember, you have to get a person's interest fast. Your message shouldn't be all construed in a state of confusion or destraction to the viewer!

Right, but let's be clever...but realize some people might not get it as easily as others.

Ok, so what types of things will sell the reader to perhaps "get it" and want to pass things on?


4. Well..this probably isn't really a surprise. Obviously, "Sex Sells".

Of course it's most likely NOT sex you will be selling. But, if you'd like to get a flow going..and bring about curiousity..sneaky suggestive sexual inuendos can do the trick. Some people will want to catch their buddies off guard with these types of tactics.

5. The funny bone is a great place to get at! Humour works very well with viral ideas you'd like to spread. Please, whatever you do, remember this. Think about how many commercials you've seen where you said to friends, "God, you have to see that commercial? It's hilarious!"


6. Brand Or Name Leveraging- A very good way to use viral marketing is by leveraging well known figures, brands, people etc. For the most part, popular items or entities won't require as much information. If it's highly recognizable it will help give you a common ground with the reciever.

Be sure to check out all of the legal litigations of doing something like this though, before moving ahead with it.


7. A natural approach to getting your messages to take off is much better. Just like any other type of marketing, people don't like to be sold, they can feel if you are trying to hard. People need to think that things are their own ideas. If you have done your part on creating good viral aspects, this will take care of itself.


8. What's in the new or headlines? What's popular?

If you can utilize already popular events it can help you to get your own thing happening. People are aleady talking about it. Try and use this to your advantage!


9. Everybody loves a mystery! Creating mystery or keeping people hanging with a viral marketing concept can only help get that interest happening. Don't forget though, you will upset a few people if you don't eventually come clean with things!


10. Think about reality. People often times loath corporate image and that type of advertizing. It's better to come off with down home and more earthy viral message. Your messages will work better if people feel more comfort by being able to identify with the message easier.