5 Ways To Add New Life To A Seemingly Dead Information Product

Let's presume that, your digital product doesn't sell anymore.  Its online market life has reached the end of the line.  Majority of the people under its targeted market has already bought one, and no sales have been made for many months.

Should such be taken to indicate that your eBook has stopped being a profit generator and should be put to rest already?

Absolutely not!

Even if your eBook has arrived at the end of its shelf cycle, you can continue to profit from the same by employing other tactics and implementing new methodologies.  Your eBook still got some life in it, and its just a matter of deciding on the correct arena for what it can still provide.

Here are five ways which you can use to continue to profit from old eBooks:

1.    Sell resale rights to your digital product.  By selling your item with the added incentive in the form of the business opportunity of being able to resell such for profit, you will be tapping into a different audience - online businessmen who are consistently on the lookout for goods to sell.  Also, by including resale rights to your product, you can offer it for at least 400% more than the actual selling price.

2.    Sell private label rights to your eBook.  PLR is much like resale rights, however, PLR provides the right to change, convert and/or modify the eBook, as well as the power to attach the wielder's name as the creator of such.  Some product originators wish to preserve the structure and layout of their eBooks and only attach the more limiting resale rights.  But other product publishers merely want to earn off their eBooks and they include the most lucrative rights possible, namely PLR, to command the best price that can be garnered.

3.    Divide your information product and use the separated parts for various online business goals.  Articles?  As informative content for your web pages?  An e-course?  As messages for your newsletter?  Your fading information product can be a maginificent resource for such things.

4.    Re-brand your information product and utilize it as a viral marketing seed.  Print your URL on every page and distribute the information product for free.  Watch the traffic led to your website expand at an unyielding rate.

5.    Transform your information product into a physical product and offer it in virtual or real world bookstores.  There are countless fulfillment services on the World Wide Web that specialize on such a task.  My own favorite is lulu.com, for the sole reason that they don't impose a particular quantity for their allowable minimum order.