Do you think CPA Deals beat CPC deals on your site?

Recently it came up at lunch, and I was wondering what some of you thought about this.

I've actually got a book on the subject as I think it's "the next big thing" in a sense.

See what I mean? You weigh in too, I'm curious to hear your experience.

Meanwhile, Vote on whether you agree with this or not?

How NOT to advertise your services part 2

 

I was so taken with my focus on the fact the 1800 Got-Junk junk guys were now resorting to stapling thier signs to lamp posts and lowering they're brand to the level of the yard sale guy. That I failed to focus on the other, even more glaring error in brand development.

This would be the web design guy's well crafted marketing campaign.

So.... Besides the fact that you're not exactly laser targeting your target market demographic by posting your sign on the side of the road.

You furthermore are a web designer...
(that is clearly color blind)
but ...

wait for it...

you put your PHONE NUMBER on the sign.

Not your WEBSITE?

... again...

You're a web designer, but you don't show me your website address, you give me your phone number.

'nuf said.

How NOT to advertise your services

 

I have to say that I'm particularly disapointed to see the 1-800-GOT-JUNK guys doing this.

As a company that I've always had a lot of respect for, it really depressed me to see this last night.

For a few years now we've all seen those damn "ebosa dot com" (I don't even want them to get a plug or link out of this post) signs posted to our lamp posts all around the lower mainland.

I'm not sure why the city doesn't fine these people, but of course, since it doesn't, I see that it has encouraged other unthinking small business owners into this ugly and intrusive form of advertising.

Stapling your crappy sign to every lamp post at every major intersection may in fact give you more visibility, but is it the right kind of visibility?

I can assure you that I go out of my way NOT to patron business that do this as I find it intrusive and offensive. Using a city lamp post to run renegade ads on is like visual spam, it's not effective and if anything creates a negative image about your business.

While I'll grant you that the got junk sign is a nicer vinyl cut, they're not placing themselves in the same category as yardsale guy with the magic marker. Not how I saw them 'till now.

I hope that the city starts to crack down on this, otherwise everything from plumbers to lawncare guys will be poluting the landscape with their crappy 4 x 9 vinyl cut signs (or worse, magic marker guy on the bottom).

If it's in front of a house where there is work being done, fine, I understand that, with the permission of the owner, your roofing company stuck up a sign for a couple of weeks... OK... but hanging out on the corner by the gas station has a whole other conotation to it.