The Impact of Social Media on Search Rankings - Search Engine Guide Blog: "Optimizing Google Base Data Feeds Google Base is a database where you can upload all kinds of online and offline content for sale. Your items will include labels and attributes to help describe the content you are uploading, making it searchable for users. Attributes are the words that describe the characteristics of your items. You can enter multiple values separated by commas for any given attribute. Labels are keywords that can be used to classify or describe your item, such as products, services, and even a house for sale. The items you submit to Google Base will go in the Base directory, and some items, depending on relevance, might also go into the Google SERPs, Froogle or Google Maps. So the quality of your data is important if you want it to be found far and wide. Use Google Base custom attributes to optimize your feeds. Google Base allows you to specify your own custom attributes, which means you can include additional information about your items. Unlimited custom attributes can be included in your tab-delimited bulk upload file. Detailed descriptions can make your items more relevant, getting them into the Google index and other vertical databases, providing more opportunity for them to be found. Since many of those uploading their data feeds to Google Base don't know"
This is why I believe it's so important to tie our product and listings catalogs into Google Base with detailed data in the feeds.
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