Not just about the presentation.

I spend a lot of time on presentation. I think it's very important to put the right foot forward and to carefully manage your brand, your look and the way that the market perceives you.

While that is all true, there is another truth. If underneath it all, the value and quality is not there, then all the sizzle in the world won't make a dead horse move. (was that me channeling John Wayne?)

I got a real rush of emotion out of this video clip, it was a good reminder that in the end, if the quality is there, the value will be apparent to people that take the time to look. While the packaging is important, it's what's underneath that really counts.

Despite bad teeth, a somewhat dumpy demeanor, total lack of confidence in himself... I want you to see what happens to the audience when this guy starts to sing. Watch the reaction from the judges.



Sometimes it's enough to simply be great at what you do, the rest will work itself out - people will see the raw talent underneath the rough exterior.

Just keep plugging away at it, you'll find eventually people start to take notice of what you're doing.