Friday, February 08, 2008

Web Publisher Expresses Delight

Christmas is always a slow-time. Seems much harder to get things done through that season. Since the New Year, it has been one heck of a flurry. Major pieces of XLsuite are coming together, as are interested parties who are discovering how this business-in-a-box available anywhere there is an Internet connection can help them succeed and manage their business.

Look, I'm not even going to try and convince you. Listen to this one example from a typical start-up business owner instead:

As a site Publisher myself for years, I've been frustrated by the limitations of publishing tools. I've been agonized by the repetitive task of emailing a few hundred people from Microsoft Outlook, or by paying some other third-party for their email application. Then I'm using MS Outlook to manage contacts, and a variety of other online systems that I have to subscribe so I can get a job done.

Since the creative side took over I haven't been that sharp on the business management stuff to begin with. Maybe the tools wouldn't have made a difference, and maybe they would have. Business management tools aside, my real passion was sharing empowering and inspiring writing with my web audiences. Each time I'd write some clever new piece, I created a new table-based-layout web-page, FTP it to my host, copy a clever bit of the text, create an email message, hot-link the Read More tease to the web-page, and save it as a draft. Why a draft? Because now I have to email this teaser to about 300-400 email subscribers and I've just found it easier to click and shoot from the one central place I do manage my contacts: MS Outlook.

As you can see, that is a lot of tedious work. It almost takes the reward out of publishing your own site content, regardless of how inspiring it is. Then along comes XLsuite. Initially, even though I saw the possibilities of what I was hearing and seeing, it wasn't there yet, and I was still dubious of many things. As months went by, I kept involved and watched what would unfold.

Now I'm chomping at the bit, feeling the ants-in-my-pants, and I want to use this tool to launch a number of exciting web-site properties for some very exciting ideas of serving people and community.

Oh, and of course, it has to earn its' keep - and mine! ;)

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