Look, I'm not even going to try and convince you. Listen to this one example from a typical start-up business owner instead:
As a site Publisher myself for years, I've been frustrated by the limitations of publishing tools. I've been agonized by the repetitive task of emailing a few hundred people from Microsoft Outlook, or by paying some other third-party for their email application. Then I'm using MS Outlook to manage contacts, and a variety of other online systems that I have to subscribe so I can get a job done.
Since the creative side took over I haven't been that sharp on the business management stuff to begin with. Maybe the tools wouldn't have made a difference, and maybe they would have. Business management tools aside, my real passion was sharing empowering and inspiring writing with my web audiences. Each time I'd write some clever new piece, I created a new table-based-layout web-page, FTP it to my host, copy a clever bit of the text, create an email message, hot-link the Read More tease to the web-page, and save it as a draft. Why a draft? Because now I have to email this teaser to about 300-400 email subscribers and I've just found it easier to click and shoot from the one central place I do manage my contacts: MS Outlook.
As you can see, that is a lot of tedious work. It almost takes the reward out of publishing your own site content, regardless of how inspiring it is. Then along comes XLsuite. Initially, even though I saw the possibilities of what I was hearing and seeing, it wasn't there yet, and I was still dubious of many things. As months went by, I kept involved and watched what would unfold.
Now I'm chomping at the bit, feeling the ants-in-my-pants, and I want to use this tool to launch a number of exciting web-site properties for some very exciting ideas of serving people and community.
Oh, and of course, it has to earn its' keep - and mine! ;)
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