What is Radio selling?

I found this article interesting about the audience shift in radio

What is Radio Selling?

in Finance | Music

I’ve been thinking about music and radio a lot lately, especially given all buzz recently on Satellite radio. (Recall we visited this topic over the summer).

Here’s a simple question that many people get wrong: What does (terrestrial) radio sell?

Think about it for a moment before answering.

If you are like most media consumers, your answer will be “advertising.” Since Radio is media, and most media rely on advertising, it’s a reasonable conclusion.

That answer, however, is wrong.

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