Taking a page from the amazon book of marketing, it would seem that ebay has created a store that you can place on your website.
I took a few minutes to grab a few items and try it out.
The interface is very easy and you can create a store with YOUR products or other peoples (OPP) products in about 5 minutes.
To check it out: http://togo.ebay.com
Of course being an SEO and Traffic Driving sort of guy, I couldn't resist trying it out with some info products I'm interested in. Here's the store I created:
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