Marketing with Multiple Domains

Had to smile when I saw this marketing exerpt, it's what I've been telling people for years. Got a good domain name? Company is a success? Did you get the .net? the .ca? How about the .eu. What about adding an S to your name, misspelling it, adding MY or OUR or YOUR to the front of it.

Registering more names means more ways for your clients to find you. Try registering the generic keywords that people are searching for...

Here's the article, enjoy


August 2006
Welcome to Dotster's August issue of dotNews, your source for domain industry news and updates on new features and services at www.dotster.com.

As always, feel free to e-mail your ideas, thoughts, concerns or suggestions to dotnews@dotster.com. We look forward to hearing from you!

Your friends at Dotster
In This Issue
> Empower Yourself: Purchase a Dotster VPS
> Move Strategically: Register Multiple Domain Names
> Customer Success Story: Romantic Fiji Retreat’s Website Launch a Success!
Empower Yourself: Purchase a Dotster VPS
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* Host 30 to unlimited domains in one hosting plan with the industry leading Plesk 8 control panel
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Move Strategically: Register Multiple Domain Names
With the proliferation of online searches for companies, owning multiple domains gives you the opportunity to reach your customers in numerous ways.

Registering multiple domains and multiple domain extensions not only gives you greater visibility but also protects your brand, preventing people from infringing on your identity. Like a growing number of our successful customers, you can strategically register multiple domain names to:

1. Promote and highlight your individual products and services.
2. Create unique marketing campaigns to target niche or localized markets.
3. Prevent your competition from registering words or phrases related to your business.
4. Increase your potential to be listed and found via multiple methods in search engines.
5. Enable potential customers to find you in multifarious ways.
6. Drive more traffic to your main site.
7. Protect your brand.
8. Protect future concepts and ideas before bringing them to fruition.
9. Capture misspellings of your domain name, and direct customers to your home page.