Google to test online medical records service | Dallas Morning News | News for Dallas, Texas | Science and Medicine | Health

Google to test online medical records service | Dallas Morning News | News for Dallas, Texas | Science and Medicine | Health: "SAN FRANCISCO – Google Inc. will begin storing the medical records of a few thousand people as it tests a long-awaited health service that's likely to raise more concerns about the volume of sensitive information entrusted to the Internet search leader."

This is an interesting avenue for google to pursue. Of course the health care market would be huge as a password protected but available database of records. Available to health care professionals and emergency workers as well as of course the patient.

Jeff Walker's Product Launch Formula

In case you weren't aware of Jeff and his PLF training, he's one of the people behind some of the most successful internet marketing launches in recent history.

His PLF formula has been reputed to have made many people much money and I have to say that I've been impressed with his own product launch... so I'm lining up with the rest of the people crashing his servers :)

You know it's a popular program when the minute the launch goes live, your servers are crashing due to the demand.

Cool... I want my launches to do that.

Yahoo! Inc. - Press Release about Open Social

Yahoo! Inc. - Press Release: "Yahoo! Supports OpenSocial; Yahoo!, MySpace and Google to Form Non-Profit OpenSocial Foundation
Community Organization to Assure Neutrality and Longevity of
Specification for Building Social Applications Across the Web"

OK, now you've got my attention.

Yahoo in the mix means that we're talking about serious reach across a very broad network indeed. It's also a clear move to create more demand with the ongoing buyout negotiations that are no doubt going on behind closed doors with the 800lb Gorilla.

It'll be interesting to see what sort of impact this has on the deal and if it speeds things along at all.

Google releasing control to a not for profit was the only logical way to proceed and not have it be perceived as a big play against FB's opening it's platform.

Now all the middle wear companies can come snickity snak on bridging solutions for desperate marketers wanting to release the next viral epidemic of zombie's vs. pirates make money dvd empire membership clubs onto both networks because of course FB is going to stick with the "we did it first so you can come play with us" position.

Tune in next quarter for the continuing SAAAAGaA ... of ... PIGS IN CYBERSPACE ... SPACE...space... spac.e.. ace.. ce..e

When Free info is not free

I have to say that lately this is something that's starting to bug me.

The old "FREE REPORT" game.

In this case it was click tracks although they are not the only ones by any means, they're just the ones that I'm focusing my laser beam like rant at.

It's not free info, if I have to give you my full email, mailing, name and SIN number (ok, not the SIN, but everything else).

Let's be honest, my lead info is actually a commodity that they would gladly pay for. Knowing that I am interested in the subject matter alone is enough to place me in the "qualified lead" category.

What's a qualified lead worth in the business intelligence market?

I don't know, but I assure you that it's probably a lot more than $5 per lead... the going "trade show contact" accepted metric.

So in fact, it's not free information if I have to pay with my contact info now is it? Let's be honest.

I think apple's got it right, if you download quicktime or itunes you'll notice they want the lead info, but it won't stop you from downloading it if you don't give it to them - they still want you to have the information / platform / software / mind share... The form looks like you have to mind you, so I'm sure they have a high rate of opt in.. but that's OK, and they're not calling it "FREE INFORMATION" and then harvesting your lead info from you.

(I didn't download the report in case you're wondering - someone post the link to del.icio.us would you?)

Web2.0 Business Model Characteristics

Web2.0 Business Model Characteristics
Originally uploaded by Alex Osterwalder

Searching Business tags in Flickr resulted in this image being returned in the top 10. This image is a brainstorm reflection of Alex Osterwalder whose thing is Business Model Design and Innovation.

This image came as a pleasant surprise, and an affirming nod for the work being poured into the development of XLsuite, our secret weapon for getting your business online, and positioned with Web2.0 supported software.

This bodes well for where we're headed. Are you coming with us?

Google Data API released for Contacts

Official Google Data APIs Blog: 3. 2. 1. Contact. The API has landed: "Have you ever been on a web-site that asked you for your Google username and password so that it can import your Gmail contact list? Did you think twice before giving out that information, hoping the web-site would not use it to access your credit card information stored with Google Checkout? Now you don't have to!"

I'm not completely sure how this will change what we're doing, particularly with respect to the SSO with google apps, but... it's a nice change in direction. Could OpenID be far behind I wonder.

This should give us the ability to sync the contact lists of XLsuite with your google account, making filling in forms and other places where you want your contacts handy in the google universe.