Monday, April 10, 2006

Missspelled Domain Sells for almost a quarter of a million.

Having read the following article, I had to run out and register

www.financ.in & www.financ.ca (or and while shopping in india for TLD’s I picked up a couple of other ones… www.borrrow.co.in and www.gam.in (I like delicious model of making words out of the domains ext… so is we did www.gam.in/g and www.financ.in/g you’d have some pretty valueable “word play” sites… both with millions of searchs.

Read on from DNJournal….

Misspelled Domain Sells for Over $240,000 and Farm.Com Fetches $200,000 As Industry Reaps Another Strong Sales Crop

by Ron Jackson
  

The highest sale of a typo domain we've ever seen and the $200,000 sale of a domain that had been donated to a charity headline another big week of domain sales. You may need smelling salts after looking at the whopping $242,400 price paid for the #1 domain, Mortage.com at Moniker.com/DomainSystems.com

That, of course, is a common typo for "mortgage" which is a high value keyword. Based on the current Overture score of 455 with extension, this domain will bring in a lot of good leads, leads that multiple advertisers are presently bidding over $4 per click to get. Still we wouldn't want to hazard a guess on how long it will take for the domain to pay for itself in new loan business.


This week's co-headliner, Farm.com, is also a very interesting story. Massachusetts entrepreneur Tom Bird donated the domain to the 90-year-old Boston Foundation after learning the value of the URL had soared since it was first registered in the 1990s. Bird wanted to let the non-profit group (which supports hundreds of local charities) sell the domain to help fund it's good work. 

The foundation enlisted Afternic.com to help them find a buyer for the domain, which they quickly succeeded in doing, overseeing the $200,000 sale of the name to Pets United LLC. That company already owns such gems as Horse.com, Dog.com and Fish.com. They purchased Fish.com through Afternic for $1 million in November in the highest reported domain sale of 2005. 

Afternic waived their sales commission so that the foundation could keep 100% of the sales proceeds. Afternic President and CEO Roger Collins said "Donating the fees was the least we could do to not only aid the mission of The Boston Foundation, but also help fulfill the donor's philanthropic vision." Kudos to Mr. Bird and Afternic for their selfless contributions to this worthy organization. 

Those two six-figure sales were the tip of another mammoth domain sales iceberg this week. All but one domain on our new Top 20 chart hit at least five figures. Moniker/DomainSystems wound up posting three of the top five sales, also scoring with #4 IR3X.com at $68,000 and #5 Orleans.com at $45,450. IR3X.com is another amazing story. The high traffic domain (3,722 with the extension in Overture) had previously been purchased at Sedo.com just two months ago for only $2,599!

SnapNames.com had the most chart entries, taking five slots on the Big Board, including #3 FreePicks.com at an eye-popping $91,250! SnapNames also posted back to back winners with #6 BigBang.com ($30,050) and #7 LagunaBeachRealEstate.com ($27,350).

After being challenged by a wide variety of extensions last week, .com reasserted itself this time out, taking all but four of the chart positions. The other four all went to Country Codes, with #8 History.co.uk headlining that group after selling for a healthy £12,500 ($21,667) at Sedo. 

Canada's .ca had another big week with #12 Traffic.ca going for 15,000 CAD ($12,902) at Sibername.com  and #16 Financing.ca pulling $12,000 at Pool.com. Those were part of a boatload of excellent .ca drops that we told you about last week. You'll see many more completed .ca sales in our ccTLD section below. 

A hot rumor going around this week says AOL bought Games.com in the $10-$11 million range. We haven't been able to confirm anything but the public WhoIs record did change a few days ago with AOL now shown as the owner. Here's a look at the complete all extension leader board for the week ending Sunday, April 2:

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